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S.M.A.R.T. is a methodology that helps business owners to establish concrete and achievable marketing goals. S.M.A.R.T. stands for S pecific, M easurable, A ttainable, R elevant and T ime-bound. Establishing these goals will help you to align your marketing goals with your business strategic goals to produce better results. Use our complimentary S.M.A.R.T. goals Excel template to get started.