American Civil War Museum


The American Civil War Museum is a large non-profit history museum that provides a look at the history of the American Civil War from multiple perspectives. Working with a staff of 150 employees, ACWM has a target audience of families, history enthusiasts and teachers, and students.

American Civil War Museum

Richmond, VA

InDigiMar is one of the finest digital marketing firms with whom I have worked. Their knowledge and ability are outstanding, and this allows them to provide the extra value and the creative know how which brings a superior product to their clients. InDigiMar is an excellent company employing some of the finest people in the field. I cannot recommend Sara and her team too highly.

Sam Craghead, Public Relations Manager

The Challenge 

The American Civil War Museum came to us as a result of a merger between The Museum of the Confederacy and the Tredegar Civil War Center. They required a merger of the two websites including a full rebranding of the current site designs, a sophisticated calendar of events system, an intranet for internal use between multiple locations, online access to of the collection and archive databases, and a combined museum store.

The American Civil War Museum received over 47,000 visits within two weeks of launching the new website!

The Solution 

In just four months, InDigiMar was able to merge the two websites, creating a single Drupal 7 site. The new fully mobile compliant site includes; a calendar of events system that can be edited and updated by ACWM staff, a sophisticated, searchable gallery of their collection, and a complete online museum store with members only features. Content is refreshed with regular blog posts and updated social media via Facebook, Twitter, and LinkedIn. Improved SEO techniques have increased traffic significantly over the last two months.

The Results 

Huzzah! This site took off like a canon shot! In the first two weeks, traffic increased 18,085%! Talk about “Ironclad” results! According to the Google Analytics results, web traffic shot up from 2608 to 47168 hits in the first two weeks. The InDigiTroopers stormed the castle here. Driven by great SEO and social media, membership has increased, and readers have been enjoying new blogs and comprehensive galleries featuring images, videos, interactive collections, and educational resources, intriguing them to seek out new events and driving them to make purchases from the new online Museum Store!

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InDigiMar, Inc.
P.O. Box 5025
Suffolk, VA 23435


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