Davis Lakes Campground


Davis Lakes Resort is a for profit, medium sized, private business that provides a campground facility to recreational vehicle campers as well as cabin/cottage rentals. They offer weekly activities for a family friendly feel to all travelers. Working with a staff of 10-20 employees, Davis Lakes is a competitive resort with a value of $2 million.

Davis Lakes Campground

Suffolk, Virginia
The Challenge 

Website traffic was not driving enough business to the campground. Working with a limited budget, Davis Lakes Resort requested that InDigiMar upgrade the old, static, graphic based site. Improvements needed were a full content management system, including galleries, event calendar, and blog.

Davis Lakes Campground visitation is up 137% in the last 90 days. That's 10,215 visitors with a conversion rate of 6.57%!

The Solution 

Using Drupal, InDigiMar refurbished the outdated site, created (2) two blogs per month, and created an event calendar and photo gallery. Driven by the latest education from Hubspot Inbound Marketing, IDM will improve Search Engine Optimization (SEO) through the appropriate use of optimized keywords, site monitoring, alt tags, and optimized content.

The Results 

Whammo! InDigiMar smacked a massive home run for these folks! With just 3 months of build time, the InDigiHeroes converted that old poorly used Drupal site into a work of art so beautiful it would make Rembrandt cry. Increasing their brand awareness and web traffic, Davis Lakes Resort completely sold out their entire 2014 Summer availability. Site visits doubled from under 5,000 hits per quarter to over 10,000 hits, based on tracking from Hubspot.

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InDigiMar, Inc.
P.O. Box 5025
Suffolk, VA 23435


InDigiMar, Inc., Web Design, Suffolk, VA

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