Digital Marketing for Higher Ed

Anyone who works in enrollment, alumni relations, development or digital marketing for higher ed has one thing in common. You are always looking for a way to get others to take action; whether that is getting new students to enroll, current students to matriculate, or alumni to become more involved with capital campaigns. Getting others to take action is always on the top of your mind.

Inbound marketing is a great way to accomplish your goals. The information found here will show you how the Inbound Methodology applies to your specific job and how you can use this information to increase actions from students, parents, and alumni within your community.

In the Higher Education world, inbound marketing can help accomplish the following goals:

  • Promote Your Brand
  • Attract Students who are a better fit for your institution
  • Drive requests for more information
  • Increase new student applications
  • Highlight new program offerings

  • Rev up your online donations
  • Recruit better faculty members
  • Boost website traffic and conversions
  • Optimize your site for better organic search results
  • Build relationships with students, alumni, and staff

In an economy where ROI is a key performance factor, inbound marketing can be measured, shared, easily re-purposed, and easily updated. That's why Inbound Marketing is valuable. Take a look around and find out exactly how Inbound Marketing works from start to finish.

Get Your Customizable E-Cards Now!

Customizable Valentines Day E-Cards from InDigiMar

On Valentine’s Day, it’s important to let people know you care. It doesn’t have to be much—candy, flowers, or even a card can do the trick. If you’re still stuck on what to send people, we have a little gift for you: customizable e-cards!

Attract Customers with Facebook

Learn How to Attract Customers with Facebook

Believe it or not, Facebook isn't just for pictures of the kids, the latest entertainment gossip, endless selfies, and addictive games. Businesses like yours can actually generate customers from Facebook—with the right approach.


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